Wordpress Academy’s Marc Beneteau is featured in this interview with Cheap Revolution’s Skip Shuda on how to use Wordpress to build a Website for your business or startup. The interview has a lot of great information that could help you and we recommend you watch the whole thing. However, if you don’t have the time for all 27+ minutes, this blog post provides timing for Wordpress topics that you might be most interested in as well as some of the key takeaways.
Introducing Wordpress Academy’s Marc Beneteau
Special Offer for Readers: Wordpress Academy is offering Cheap Revolution readers $50 off their training until June 30, 2012. Register Here and use Coupon Code REVOLUTION1 to bring their hallmark training on using WOrdpress for Small Business to less than $100!
The top of the conversation is an introduction to Marc and his background. He has deep experience in building websites for companies. Marc and Skip discuss how expensive it used to be to build websites, before the days of tools like Wordpress.
Why Use Wordpress
This segment contrasts Wordpress with site builders from Internet service providers like Bluehost, GoDaddy and 1and1 as well as other content management systems like Joomla and Drupal. Marc explains the benefits of the Wordpress content management capabilities and ease of use.
Wordpress Advantages for non-Technical users.
Marc discusses the three advantages of Wordpress as being ease of use, powerful capabilities and user adaptations in the form of themes and plugins.
Overview of Wordpress Themes
Skip and Marc discuss the use of powerful Wordpress Themes which can be found in both free and commercial flavors. The duo answer the questions:
- What are the pros and cons of the free vs. commercial themes?
- What do Wordpress themes do for you?
Given that many commercial themes cost under $100, they provide affordable options for entrepreneurs and small businesses. Marc points out some of his favorite themes and theme stores including the Weaver II theme, StudioPress and Woothemes.
Wordpress Academy Training spends a good deal of time on choosing the right theme for your business.
Who can use Wordpress in my business?
Skip wonders if you need to hire a webmaster to use Wordpress. Marc explains how simple Wordpress is to use and encourages entrepreneurs to Do It Yourself! Tools like Windows LiveWriter make it even easier to use.
Using Wordpress Plugins
Skip and Marc discuss the power of extending your website using Wordpress Plugins. These tools allow you to tackle everything from photo libraries, to calendars to email marketing platforms like iContact & Constant Contact.
Wordpress and eCommerce
Wordpress can support a lot of different business models. Again, this is a key focus in Wordpress Academy training in the Wordpress for Business course. If you want to sell things on your Website, there are a number of options available ranging from a simple Paypal button to platforms that support up to 100 products. If you want to go larger than that, you should consider platforms like Shopify, BigCommerce, Zoovy, eBay Stores or Magento.
Hosting Wordpress Websites
Marc explains the difference between Wordpress.com and Wordpress.org. He outlines the basic requirements for hosting a free Wordpress site (like cpanel access). Marc recommends considering BlueHost or HostGator for Wordpress sites. Other topics in this section include an explanation of what a cpanel is, and what are the challenges with popular platforms like GoDaddy in using Wordpress.
Wordpress Academy training offerings for Small Business
Marc explains the options for free training at Wordpress Academy as well as the the eight week course for small business. The course includes phone support and comprehensive guides so you don’t have to go it alone.
Interested readers are invited to take advantage of the special offers at www.cheaprevolution.com/Wordpress for Cheap Revolution readers.
Final thoughts, building your business with Wordpress
Marc shares his wisdom on how entrepreneurs can use Wordpress to jumpstart their business efforts. He explains that he is a big proponent of the work of Brendan Burchard in building business. Per Marc, “Brendan has a book that is a must read for anyone who want to do business on the web these days. Particularly for people who have specialized knowledge that they want to share and monetize…”
Marc’s parting words are food for thought for all aspiring entrepreneurs, “My advice to people is that you can compete, simply because you have no overhead!”
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