Internet Marketing Tools/Software & Tools to Help Marketers
HubSpot – HubSpot is a powerful, web-based online marketing system that helps small and medium sized businesses capture and convert more qualified sales leads by an optimized web presence. We like HubSpot because it is robust, easy to use, and they provide great support as well as a lot of opportunities to learn more about Internet marketing. Definitely a must-have if you’re a marketer who works with small or medium sized businesses. You can test drive HubSpot for 7 days.
Constant Contact – As a marketer, you know you need a “mix” of marketing activities to accomplish your marketing objectives. E-mail marketing is still a viable method of reaching your Internet marketing goals. We still use Constant Contact and we’re pretty happy with it. If you’re not sure,you can sign up for a free trial. Read also: 7 Alternatives to Constant Contact here.
Wordtracker – if you’re serious about keyword research, Wordtracker is an investment you need to make. Not only will your keyword research get done faster, but Wordtracker helps you find the most profitable and competitive keywords and you’re able to save your keyword research by project. They have annual and monthly subscriptions as well as a free trial. There are many keyword research tools out there, but Wordtracker is definitely one of our favorites.
Huddle – Managing your Marketing projects with Huddle is a snap! Huddle offers online collaboration, live conferencing, project management software and document sharing. There are five packages – from FREE to enterprise. Depending on what you need, it can be a cost-efficient way to manage your marketing projects. We use Huddle to keep track of our clients and marketing projects and continue to be pleased with the service. Update: This month customers can get 5% off at Huddle for Life by using coupon code: UHGFDX. Offer valid until 28th February 2011 on all paying subscriptions or free to paid upgrades at Huddle.
Radian 6 – if you’re an Internet Marketer using Social Media, then you know how important it is to monitor and measure community engagement. Radian6 is a powerful platform that is comprehensive and easy to use. It’s a must have if you’re serious about social media!
Premium Marketing Resources
Market Motives – Get online marketing certified in SEO, PPC, Web Analytics, PR, Social Media, E-mail Marketing, and more.
Marketing Sherpa – Premium membership gets you case studies, how-to guides, research reports, certifications, and more.
Marketing Profs – Paid membership gets you access to marketing articles, case studies, videos, webinars, discounts on conferences, etc.
SEOMoz – Becoming a PRO member gives you access to a host of SEO-related tools. A must-have if you’re into search engine optimization.
eMarketing Association – Paid membership gets you resources, discounts on seminars, reports, whitepapers, articles, and a lot more.
Internet Marketing Books
Inbound Marketing: Get Found on Google, Social Media, and Blogs - a how-to guide to getting found via Google, the blogosphere, and social media sites.
The Art of SEO (Theory in Practice) – If you are new to SEO, you'll get a complete and thorough SEO education, as well as an array of effective tactics, from basic to advanced. Seasoned practitioners will find this book useful as a complete reference to SEO best practices.
Socialnomics: how social media transforms the way we live and do business – an essential book for anyone who wants to understand the implications of social media, and how businesses can tap the power of social media to increase their sales, cut their marketing costs, and reach consumers directly.
Trust Agents – Written by marketing rock stars Chris Brogan and Julien Smith, this book shows you how to tap into the power of social networks to build your brand's influence, reputation, and, of course, profits.
Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity – As an Internet marketer, you know the importance of web analytics. This book provides specific recommendations for creating an actionable strategy, applying analytical techniques correctly, and solving challenges such as measuring social media and multichannel campaigns.
Internet Marketing Conferences in 2010
Affiliate Summit West – January 17th to 19th in Las Vegas, NV
Social Media Conference – January 28th & 29th in Miami, FL
Search Marketing Expo West – March 2nd to 4th in Santa Clara, CA
South by Southwest Interactive – March 12th to 16th in Austin, TX
Business to Business Forum – May 4th to 5th in Boston, MA