The end goal of all marketing is to attract interest and generate sales of whatever you are selling. And toward this end, email marketing is still one of the most cost effective ways to get in touch (and keep in touch) with both current and potential customers.
In our most popular blog post, “7 Alternatives to Constant Contact,” we dove into the top email campaign services, their benefits, features, pricing and plans. Many of the comments asked about the ramifications of switching services and how CAN SPAM policies have impacted their email initiatives, which is what we’ll dig into this post. It’s most useful for those who are not satisfied with their email marketing campaign software or may be thinking of switching to a different service.