New tools have emerged in the last few years and not all startups and small businesses know how to use them effectively. In "Meatball Sundae" by Seth Godin - unarguably the most popular marketer in the world - Seth provides a guide to the latest marketing trends that should not be ignored.
Instead of focusing on tactics like creating a Facebook page, making a video, or writing a blog (which Seth dubs as ice cream toppings), he explains how to devise the right strategy based on your demographics, brand and market. This is a great guide for those that want to read up on the latest marketing options and Seth outlines fourteen to get your startup or business started. A hardcover of the book itself is normally $23.95. This eBook Summary captures the most important points for your convineance. Download your free copy here for a limited time.