Over 500 million people use Facebook on a mobile device and it's outgrowing desktop use by two to one. That means people are spending twice as much time checking Facebook on their mobile device than their computer.
For businesses to take advantage of this trend, Hubspot has compiled a whitepaper on how to use Facebook for mobile marketing to generate leads. This is a really good read for startups and small businesses.
- Create mobile friendly marketing campaigns
- Update your website for mobile apps
- Design posts that are optimal for mobile devices
- Use Facebook ads on mobile
- Measure the success of your campaigns