According to eMarketer, by the year 2016, the growth of mobile social network users is expected to reach 1.7 billion users, a 210% increase from 2011. Marketers need to be aware of this growth and begin to build a strong foundation for an effective mobile social engagement strategy now. In this whitepaper, Virture explores how mobile users are connecting with brands on Facebook.
Some of the key trends include:
- Visual posts generate the most comments via mobile devices
- Shorter posts perform better on mobile devices
- Punctuation can have an adverse effect on engagement performance
- Weeknight hours and weekend days (particularly Thursday - Sunday) have the highest engagement times
The insight and best practices highlighted in this free white paper from Vitrue will answer some of the key mobile social questions that marketers are asking today. The visually appealing graphics make it a fast and easy read.
Download your free copy at TradePub.com.