Crowdsourcing is a new tool in the entrepreneur's arsenal. According to Wikipedia, the term crowdsourcing first appeared in a Fast Company article in 2006. The term is defined as:
the act of sourcing tasks traditionally performed by specific individuals to a group of people or community (crowd) through an open call.
For entrepreneurs this provides an amazing opportunity to tap into a global pool of talent for everything from designing your Web site to designing a tee shirt to creating your logo at very affordable prices. Platforms have emerged to manage the process of crowd-sourcing and savvy startups are using them to move quickly with a splash of style.