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September 21, 2009

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Bill Rowland

Marilyn,

You offer some really good points; employees can definitely be among the most effective content generators and evangelists. Furthermore, your suggestion that those that want to help in the social media effort must understand the company's strategy is right on the money. Too often social media users allow themselves to get distracted by "shiny new things" without any thought to how it will match their goals.

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