This simple framework encourages you to follow the three simple marketing steps towards mastery of "See it, Say it and Be it". By walking up each step of the pyramid, you can ensure that you have all the elements in place for a successful marketing effort. It can also help you to answer questions like, "When am I ready for a Blog?" or "Can Social Media really help my company?". If you haven't done the necessary preparatory work, then your premature marketing efforts can be wasted.
Furthermore, the framework sets the stage for the successful measurement of marketing efforts. A marketing metrics dashboard is a key component to ensure that you stay on the path to Market Mastery once you've started your journey. The framework is discussed in more detail on a recent article at the HP Logoworks Blog article "See it. Say it. Be it. Multi-Channel Marketing in a Web 2.0 World" by Skip Shuda.