Skip Shuda was a guest blogger over at the HP Logoworks small business newsletter where he expounds on multi-channel marketing, and what he calls the "See It, Say It, Be It" approach. What is "See It, Say It, Be It"?
It's a three part formula that can help you to make some sense out of the mass complexity and confusion of our ever increasing digital world:
1) Understand the fundamentals - yours and your customers.
2) Get clarity on your message and THEN have the conversation where your customers are.
3) Iterate across multiple channels towards mastery. Measure - adjust - measure - adjust … continuous improvement leads to proficiency, efficiency, and competitive advantage.
Read the full article here...
It's a three part formula that can help you to make some sense out of the mass complexity and confusion of our ever increasing digital world:
Posted by: BGV | March 23, 2010 at 05:32 PM
Informative article, I read that Web 3.0 is, among other things, about the Semantic Web and personalization.
Posted by: BGV | March 15, 2010 at 03:04 PM