The Cheap Revolution

Climbing the Pyramid of Marketing Mastery

Team and a Dream's Skip Shuda provides a short introduction on the "Marketing Pyramid of Needs" in this five minute screencast.

This simple framework encourages you to follow the three simple marketing steps towards mastery of "See it, Say it and Be it".  By walking up each step of the pyramid, you can ensure that you have all the elements in place for a successful marketing effort. It can also help you to answer questions like, "When am I ready for a Blog?" or "Can Social Media really help my company?". If you haven't done the necessary preparatory work, then your premature marketing efforts can be wasted.

Furthermore, the framework sets the stage for the successful measurement of marketing efforts.  A marketing metrics dashboard is a key component to ensure that you stay on the path to Market Mastery once you've started your journey. The framework is discussed in more detail on a recent article at the HP Logoworks Blog article "See it. Say it. Be it. Multi-Channel Marketing in a Web 2.0 World" by Skip Shuda.

By: Skip Shuda

Multi-channel marketing in a Web 2.0 World

Skip Shuda was a guest blogger over at the HP Logoworks small business newsletter where he expounds on multi-channel marketing, and what he calls the "See It, Say It, Be It" approach.

What is "See It, Say It, Be It"?  

It's a three part formula that can help you to make some sense out of the mass complexity and confusion of our ever increasing digital world:

1) Understand the fundamentals - yours and your customers.

2) Get clarity on your message and THEN have the conversation where your customers are.

3) Iterate across multiple channels towards mastery.  Measure - adjust - measure - adjust … continuous improvement leads to proficiency, efficiency, and competitive advantage.

Read the full article here...