Our first “Cool Tool of the Week” screencast takes a look at Google Insights, a free tool from Google that allows you to look at all Google web searches from 2004. It lets you compare search volume patterns across specific regions, categories and time frames. This allows you to gauge the popularity of a specific search term.
How can this help your web business? The screencast below takes you through a fictional scenario where I want to build a site for vegetarians. I’m not sure what features to add or what type of content I should focus on and I use Google Insights to help me figure it out.
By: Yasmine Mustafa