We were recently featured on Hewlett Packard-Logoworks Small Business Blog with a post about a practice that you can use to test out your ideas without falling flat on your face.
Do you have a circle of close associates with whom you can test out your half-baked ideas? This critical group should be a key piece of any startups innovation strategy.
How and when should you take your business idea to the big investor, partner or customer?
Years ago, I was passionate about an idea for a new Web site. I contacted a leading investor to “kick my idea around”. We met over breakfast. He grilled me about my revenue model, competition and background relative to this idea. After a few minutes of this, I realized that the breakfast had been a bad idea. My half-baked idea had gone “Splat!”
What happened to me? My timing was off. I needed to bounce my ball differently.
Read more at the LogoWorks Small Business blog. What techiniques do you use for innovation?