Guy Kawasaki tells us how he built his new site, Truemors, for just $12,107.09 in his recent blog post. I am urging all of my clients to read this posting. It is a great example of how you can quickly get a site up and running and begin testing a concept. Guy also makes a great point at the end of creating traction that investors can see. Finally, the blog entry is a great example of communicating a story coherently and quickly. Guy is a master at this!
But here is my question for Guy...
How much would I have to pay you (Guy) to project manage the creation of a site for one of my clients?
That means choosing the vendors, making decisions about UI/designs, etc., working out the details, testing the site, arguing with the programmers and deciding where to spend those precious dollars? My guess is that your hourly rate would bump my $12K price tag a bit!
The formula I use is:
Executive level expertise (here Guy Kawasaki + legal specialist)
Templatized wisdom (here Wordpress)
Affordable muscle (here Logoworks, ElectricPulp)
My experience in helping to create these types of sites is that the $12K price tag for legal specialist and the 2nd two items is spot on.
However, how much for seven weeks of Guy Kawasaki's time to be my General Contractor??? For Guy Kawasaki, his time is free (if you don't take opportunity cost into account). If you can afford the time - and have the depth of industry knowledge that Guy has, you can follow this path as well. If not, you probably need some professional help.
Thanks for the great post, Guy. It goes a long way to outlining the value in The Cheap Revolution... let's just make sure that all the pieces are clearly laid out!
For more information on how to launch a business without spending too much money, check out http://www.lifehack.org